Tell a Story, then ask for ACTION...

President Abraham Lincoln, an incredible communicator, was known during the Civil War to attend a church not far from the White House on Wednesday nights. The preacher, Dr. Gurley, allowed the president to sit in the pastor’s study with the door open to the chancel so he could listen to the sermon without having to interact with the crowd.

One Wednesday evening as Lincoln and a companion walked back to the White House after the sermon, the president’s companion asked, “What did you think of tonight’s sermon?”

“Well,” Lincoln responded, “it was brilliantly conceived, biblical, relevant, and well presented.”

“So, it was a great sermon?”

“No,” Lincoln replied. “It failed. It failed because Dr. Gurley did not ask us to do something great.”

Inspiring communicators always expect a lot from their listeners. CHALLENGE THEM TO DO SOMETHING DIFFERENT!