Why “Satisfied” Isn’t Enough

There are numerous reports on companies’ customer satisfaction ratings and their percentage of “satisfied” customers. The problem with satisfaction ratings is that “satisfied” is not a great indicator of customer intentions. You may be “satisfied” with chocolate ice cream, but does that mean you won’t ever try strawberry ice cream? No.

Wouldn’t you rather your customers be “highly satisfied” at least? How about fulfilled? How about loyal? If you are loyal to chocolate ice cream, you’ll never try strawberry, even if it is half off at the grocery store.

I’d like you to check out our article entitled “What is the Difference between Satisfied Customers and Loyal Customers” and let us know what you think. Are you a loyal to any particular product or company? If so, how does your loyalty benefit that company? How would your organization benefit if all your “satisfied” customers were loyal?

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